SOUND OF CELEBRATION
- Editors of Luxe Code
- 1 day ago
- 2 min read
HollyBelly’s conch-inspired hampers redefine festive gifting.
Photo courtesy: Anupa Mehta Contemporary Art
In a city that hums with the promise of Diwali lights and winter gatherings, HollyBelly Food Boutique is bringing a new kind of melody to the season — one that begins with the soft, sacred echo of the shankh (conch).
For its Signature Gifting Collection 2025, the New Delhi-based artisanal food brand turns to one of India’s most timeless symbols of auspicious beginnings — the conch, as sociated with Vishnu and Lakshmi, deities of harmony and abundance. But in the hands of founder Janeya Mehta, this an cient emblem transforms into a contemporary gesture of joy.
“The conch is more than a motif,” says Mehta. “It carries a resonance of blessings, culture, and continuity. This year, we wanted to translate that spirit into food — into something tangible and beautiful.”
The result is The Conch Box — a sculptural, cream-toned hamper that feels like a keepsake. It’s the kind of gift you might linger over before opening, the anticipation as deli cious as what lies inside. True to HollyBelly’s philosophy — Wrapped in Joy. Rooted in Flavour. — the box brings together the comfort of homegrown ingredients and the sophistication of global craftsmanship.
Inside, there’s a quiet opulence in every bite. Think Buck wheat Chocolate Chip Cookies, Pistachio & Sesame Maharaja Cookies, Rye Flour Butter Shortbread, and Sundried Tomato & Garlic Sourdough — each piece small-batch and hand-fin ished. Then come the Besan & Truffle Ladoos (a playful fusion of mithai and modern indulgence), the Palang Tod Bars, and VOL 8 ISSUE 1 Peri Peri Namak Paras, which feel both familiar and daringly new.
HollyBelly’s chocolate truffles— flavoured with pistachio, coconut, whiskey, and dark chocolate — are decadent enough to pass as edible jewellery. The finishing touch: jars of Tange rine Marmalade, Cocoa & Hazelnut Spread, and a fiery Artisa nal Chilli Oil, each promising a spoonful of indulgence.
Every detail of the collection feels intentional — from the design of the box to the pairing of textures and flavours. It’s gifting, yes, but elevated to the realm of art — where tradition meets the quiet luxury of restraint.
Founded in New Delhi, HollyBelly Food Boutique has earned its place among India’s most loved gourmet destina tions. Known for its minimalist aesthetic and storytelling through flavour, the brand has built a loyal community that prizes quality, authenticity, and design in equal measure.
In a season when abundance can sometimes feel loud, HollyBelly offers something more intimate — a whisper of nostalgia, a note of gratitude, and a taste of something time less.
The Conch Box is available at HollyBelly Food Bou tique, 312-C Sultanpur, New Delhi. To order,
visit:- hollybellyfoodboutique.com OR
DM:- @hollybelly_foodboutique on Instagram.
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