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When Fashion, Art and Luxury meet

Vuitton's Vivienne Takes Center Stage at Atlantis The Royal's First Anniversary Celebration

Photo Credit: Atlantis The Royal

In a spectacular display of creativity and collaboration, Louis Vuitton and Atlantis The Royal have come together to commemorate the ultra-luxury resort's first anniversary with a grand celebration unlike any other. Bringing Parisian flair to the vibrant city of Dubai, Louis Vuitton's iconic mascot, Vivienne, takes centre stage in an enchanting extravaganza that promises to captivate the senses and ignite the imagination.

From the bustling streets of Paris to the opulent shores of Dubai, Vivienne's journey unfolds in larger-than-life splendour, as six magnificent sculptures and two colossal inflatables grace the grounds of Atlantis The Royal. Standing tall at three metres and crafted with meticulous care using a blend of traditional and modern techniques, each Vivienne sculpture exudes its own charm and personality, inviting guests to embark on a whimsical adventure like never before.

As guests traverse the sprawling landscape of Atlantis The Royal, they encounter Vivienne in her various incarnations, each depicting a playful exploration of the resort's myriad wonders. From the sophisticated Jetsetter Vivienne, bedecked in Pharrell Williams X Louis Vuitton sunglasses, to the carefree Sailor Vivienne, floating effortlessly amidst the resort's iconic fire and water fountain Skyblaze, each sculpture serves as a delightful reminder of the joy and wonder that await at every turn.

But the celebration doesn't end with the sculptures alone. Guests are invited to embark on a digital treasure hunt, using a specially curated map to locate each Vivienne sculpture scattered throughout the resort. With each discovery, an animated marker appears on the map, unlocking a world of enchantment and excitement.

In keeping with the spirit of collaboration, Louis Vuitton and Atlantis The Royal have also unveiled a limited edition collection of trunk stickers, paying homage to the resort's first birthday. Available exclusively to guests staying at Atlantis The Royal until May 31, 2024, these collectible stickers serve as cherished mementos of a truly unforgettable experience.

Reflecting on the inspiration behind the collaboration, Hanan Eissa, Vice President of Marketing & Public Relations at Atlantis Dubai, shares, "Vivienne embodies liveliness, fun, and all the craftsmanship of the Maison. While Vivienne's adventures have taken them surfing, flying in a Monogram balloon, and into the world of jewellery, Louis Vuitton never really played with Vivienne on a large scale before, so this is where we started."

Timothy Kelly, President of Atlantis, echoes this sentiment, remarking, "Working closely with the Louis Vuitton team, we've been able to harness the intersection between fashion, art, and travel yet again, to create another iconic Atlantis experience."

From its inception, Atlantis The Royal has redefined the concept of luxury, inviting guests to embark on a journey of the impossible, where every moment is infused with artistry, innovation, and unparalleled service. As the resort celebrates its first anniversary, the collaboration with Louis Vuitton serves as a testament to its commitment to excellence and its dedication to creating moments that will be cherished for a lifetime.

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