Updated: Mar 2, 2020
After Ready-to-Wear and Ready-to-Cook, here is the Prêt à vivre, a new wave in housing in Northern America.
A wind of change is blowing through urban housing. The interior design firm Clairoux steps out of the box with a concept designed for the owners of new condos. Every year, an average of 40,000 housing units are built in Quebec. This year the Association provinciale des constructeurs d’habitations du Québec (APCHQ) predicts that the province will see 43,500 new housing projects. Apartment and condo developments represent 69% of such projects—a significant hike compared to 50% in 2010. In 2020, this share is expected to reach 71%.
In response to this surge and to the major trend that is taking shape, the Montreal interior design firm has developed a unique and innovative concept: Prêt à vivre. Targeting the buyers of new condos, this solution allows owners to move into an entirely furnished living space designed with trends, functionality and an active urban lifestyle top of mind. All without even lifting a finger.
Photo courtesy: Julien Perron-Gagné
A smart, better designed home
With Prêt à vivre, say goodbye to all the hassles involved in designing a home. Forget about spending endless hours searching for the perfect furniture to match every room, essential kitchen accessories, bedding, decorations . . . you name it! Not to mention the time wasted on deliveries and assembly, installing light fixtures, custom window treatments, and the list goes on. All these bothers disappear and you’re left with . . . not a care in the world!
Prêt à vivre is much more than a design service. In fact, nearly your entire move is taken care of. What’s your job? Simply gather your personal belongings and a few suitcases. You can then step into the condo you’ve always dreamed of, ready for receiving guests from day 1.
Just as in the fashion industry, under the leadership of head designer Frédric Clairoux, the team of designers create biannual seasonal collections. These collections are well thought through, highly esthetic and adapted to the needs of active people. What’s more, they are tailored to the specifications and preferences of each buyer.
Added value for resale and renting
Having taken part in the development more than 6,500 condo units, Clairoux stands as a reference in its field and boasts the most experience in urban housing among all interior design firms in Quebec.
According to Frédric Clairoux, in terms of resale value, Prêt à vivre can make a tremendous difference as many people purchase condos for investment purposes (renting) and its service offer represents an asset for renting faster and at better prices. All in all, Prêt à vivre introduces a change in habits for the buyers of new condos as it now stands as an integral step in the process of moving into a new home.
Building on extensive experience in the residential, commercial and real estate sectors, the Montreal-based interior design firm Clairoux is highly recognized for its unmatched expertise in the design and delivery of urban housing, with over 6,500 condo unit projects under its belt. Clairoux has also created two solutions for a superior design-oriented experience.
Condo customization: Through this initiative offered exclusively to real estate developers, the Clairoux team assists the owners of new condos in choosing finishing materials and making plan adjustments. Prêt à vivre: Innovative and unique, this turnkey solution allows the buyers of new condos to sit back and relax while their new living space is furnished and decorated, for a functional, move-in ready condo.